Will the Web Kill Traditional Retail?

Internet guru John Audette argues that many storefronts won't satisfy once customers try the Web.

"We don't stock that, but we can order it for you. It's trucked in from the MidWest and it should take about two weeks."

That well meaning, but wholly impotent comment has haunted me for several days. I'm in the process of building a home theater and I had called a local retailer looking for a projection screen. I needed to buy one that is concealed in the ceiling when not in use, as my wife has traditional decorative standards that constrain my compulsiveness to automate our entire house with techno-gadgets.

Read more here.

No comments: